Lean Into Corporate Events: An Untapped Revenue Stream

The Corporate Event Opportunity

Many pickleball clubs overlook a significant opportunity to boost revenue and attract new members: corporate events. With companies constantly seeking unique team-building activities, pickleball offers the perfect blend of accessibility, physical activity, and social engagement.

Why Corporate Events Are a Huge Win:

• Off-Peak Revenue: Most corporate events occur during weekday afternoons or early evenings—typically slower periods for clubs.

• Premium Pricing: Companies have established budgets for team-building activities and will pay premium rates for well-organized experiences.

• New Member Opportunities: Have membership information and special first-time member offers ready.

Automating Corporate Events

The barrier preventing many clubs from pursuing corporate events is the perceived operational complexity. Modern pickleball management software eliminates this concern.

Streamlining the Process:

• Run Crazy Eights or Round Robin Formats: These formats work perfectly for mixed-skill corporate groups, ensuring everyone plays multiple games with different partners.

• Utilize Guest-Friendly Software: Quke’s platform allows participants to log in as guests via QR code—no app downloads or account creation required.

• Sell Staffing Services: Offer to manage the event and utilize Quke’s software. You can charge a premium and let Quke handle the details.

Pro Tip: Create a simple one-page “Corporate Event Package” PDF that outlines your offerings, pricing, and the seamless experience you provide. This makes it easy for HR departments and event planners to get internal approval.

Getting Started With Corporate Events

Ready to tap into this lucrative market? Here’s how to begin:

1. Create your packages with clear pricing and offerings
2. Identify local companies with active wellness programs
3. Reach out to HR departments with a focus on team-building benefits
4. Offer an introductory promotion to secure your first few events
5. Perfect your process with automated tournament management

Transform Your Revenue Model Today

Ready to implement a corporate event strategy? Quke offers the tools you need to run seamless events with minimal administrative burden. Our guest access feature allows corporate participants to engage fully without creating accounts, while our automated tournament management ensures a smooth, professional experience.

Contact us today to learn how Quke can help you build a successful corporate event program that drives revenue and attracts new members.